With the boom in technology in recent years, e-marketing has become a businesses advertising dream. There are hundreds of ways that a company can get themselves seen in the digital world. Whether you are starting out, or if you're a large company that has a massive marketing budget, there is an online option for you. Most new businesses these days are taking advantage of sites like Facebook and Instagram, where they have the ability to make customized pages that they can use to solicit likes and notices from consumers. These pages are usually free with very low costs for promotion of your business or your page. Many larger corporations make their own websites and partner with search engines like Google, Bing, or Yahoo to have their sites be featured on their pages when a consumer searches for a certain product. Most big companies offer the customer the convenience to shop online and have their purchase delivered to the closest store for the customer to pick up at no charge to them for shipping. These companies often have their ads emailed to their loyal customers. This allows company information to be at the consumers finger tips, and offers more market penetration for the company that utilizes the services. As time goes on, more and more companies are developing apps that customers may use to buy, order, keep track, and shop from a smart phone or tablet. Sam's Club, Target, Best Buy, and Wal-Mart are just a few. These are aside from strictly online retailers like Overstock.com and Amazon. Needless to say, the internet has become a huge marketing tool for all businesses big and small. As the country moves more toward everything being digital, the internet will become more and more important, and the definition of traditional marketing will change.
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