What Makes You Different?

           When it comes to the business world, it makes a difference if you're different. There are only so many businesses, markets, and products out there. There will always be competition. Someone will inevitably have a better product, a better price, a better deal, or a better pitch. It is up to you to make yourself stand out from the crowd. What is it that is going to make a customer pick you over all of your competitors? It really depends on the customer. Every person is different, but there may be something that appeals to a specific group of people. your job, as far as marketing yourself goes, is to find out what that is, and use it to your advantage.  Let's say that you want to open a fast food restaurant, but you want to attract the kind of people that wouldn't usually go for fast food. You would find some way to appeal to a group of people that normally wouldn't look twice in your direction. Maybe you could offer a vegetarian option, or a healthy alternative to the classic cheeseburger. Maybe you use an oil that has less fat, maybe you have even found a potato that is digested differently so it doesn't count as carbs. Whatever it is, scream it from the rooftops, and let those healthy people kn0ow that you can eat here. Different can definitely be a good thing.