Business Plans Are Hard

       One of the hardest things about marketing is writing a marketing plan. To do this correctly, the process is long and detailed. It takes time, dedication, and concentration to get all that is needed into a plan. The marketing plan is the part of an overall business plan that includes a market analysis, the demographics, psycographics, and geographics of your target market, location, distribution, market research, sales forecasting, and what makes you different. All of these things come together to let the reader know what kind of market you're trying to get into, how you're going to get into it, and what you're going to do when you get there. One has to be able to almost look into the future to make these kinds of decisions and discoveries. I have learned that if you cannot get through the process of writing a business or marketing plan, then there is no way that you are going to able to run a business. So think long and hard before you decide to open your own business. Be sure to write a business and marketing plan first.