It's All About Who You Know... And I know Crackle.

        

I heard a comedian once tell a joke about what it really meant to be famous. According to Mitch Hedberg, one was not really famous until they had a picture on a popular cereal box. He said that he wanted to be on the Rice Crispies Box. It would be Snap, Crackle, Mitch, and Pop. He then said, "It's all about who you know, and I know Crackle." 
   This joke is quite funny, but it isn't incorrect. If a product has the right face associated, or the right logo, it will be more appealing to the everyday consumer, and will sell more. Putting athletes on the Wheaties boxes proved advantages. Having a peanut in a top hat with a cane made all the difference in the world for Planter's. This principle doesn't only apply to food. A customer would likely pay two times the amount of money for a shoe with a picture of Micheal Jordan on the side than they would for the same shoe with nothing on it. A that sports Rachel Ray's name will be perceived as a better product. Perfumes endorsed by celebrities are more expensive, but they sell better. These facts are irrefutable, when it comes to branding, it really can be all about who you know.